Hitting all Angles of media
Journalism,Digital Audience and SEO
Hi! I’m Daijunay Turner,
A multimedia professional capturing a digital audience through ad campaigns, seo and performance reports. Building brand awareness, making predictions, and understanding past and future audiences.
Using search strategies to help define and grown towards the right audience through projects and videos.
Capturing brand awareness
Digital Audience
Reynolds National Center for Business Journalism
Performance Report
Used the Google Merchandise Store’s monthly performance data from the spreadsheet and an image in their Facebook (Meta) Ads Manager, the platform professionals use to run paid ads. The data provided here is for the A and B ad sets of an A/B test.
Campaign Report
Results of 3 Facebook ad campaigns run by the Donald W. Reynolds National Center for Business Journalism. All three campaigns had a traffic objective in the awareness stage of the funnel. Measured results link clicks using Microsoft Excel and Google Sheet Data Reports to cite and explain performances for “Got You Covered”, "Latest Resources for Journalists" and “Green Business Reporting."
Create structure for a designated audience
Client SEO Report
Brilliant Event Planning
Studied google Search Console data to create 2 outlining organic search performances. In forms of charts that demonstrate google ad data clicks, ctr, conversions, CPC and keywords. Included new opportunities for Brilliant through new ad keywords, blog posts, and landing pages using SEMrush data and Google Trends.